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Intro to Dating Pro. Choosing a Dating software and its capabilities.
Guide: Choosing dating software for dating platforms: iOS, Android, Web, Messengers, VR.
Guide: Choosing dating software for dating platforms: iOS, Android, Web, Messengers, VR.
Yanar avatar
Written by Yanar
Updated this week

Choosing software for creating a dating platform requires careful analysis of various criteria. This guide will help you systematize the selection process based on similar criteria and characteristics. Over the years, we have compiled a list of criteria by which our clients evaluate us and we evaluate our esteemed market colleagues. This list is provided below and can assist you. The main criterion for clients is to stay with the chosen software for many years with good reviews so that the project grows, as moving to other software is akin to a fire with the potential loss of organic traffic if done unprofessionally.

How to choose Dating Software

This guide will help you systematize the selection process based on similar criteria and characteristics.

General information and reputation

Completeness of reviews:

- Check reviews on platforms like Trustpilot, Capterra. Read about the reviews. Identify the strengths and weaknesses. Understand how the company is positioned in the eyes of the clients.


- Annual awards and recognitions in the industry speak to the quality and innovation of their solutions.

Latest blog update:

- Check the date of the last update on the company's blog.

Years on the market:

- Find out how many years the company has been developing dating software. A long presence in the market usually indicates reliability.

Channels. Functional capabilities

Channel reach:

- Ensure the new platform supports the required tools and integration for your traffic channels, such as CPA networks, SMM, and SEO-friendly practices.

- Check which traffic channel platforms are supported: Web, iOS, Android, Smart TV, VR, Messengers, etc.

- Apps publication guarantee: Find out if app publication in Google Play and App Store is included in the package. Look for guarantees and the presence of a team that handles this process.

- The ability to create a PWA (progressive web application) that does not require app store publication.

Software features:

- Management of rates: feature composition, quantities. Free and freemium plans.

- Order management.

- Content moderation.

- Built-in CRM system for customer management.

Number and cost of addons:

- Number and price of additional modules for your niche.

​Billing systems:

- Availability and cost of suitable payment systems for clients from your target countries.

- Check if business status is required to work with the billing system.

Chat operators panel and Operators:

- Availability of a chat operators panel and operators themselves to facilitate business growth at the start.

Niche customization:

- Development cost per hour.

- Ease of money refunds.

- Availability of contracts or online agreements.

- Availability of project management tools: such as Kanban, Jira.

Themes or homepage presets:

- Available themes and homepage presets, evaluated by your designer.

Customer success

Speed and quality of team responses:

- Response time and quality of pre-sales and support. Ideally, within 1 day. If longer, will your future clients wait that long to resolve their issues?


- Level of technical support, cost, availability of support for international clients.

Customer Success Manager:

- Availability of a personal customer success manager who will handle your queries and save you time.

Training videos, Guides:

- Availability and clarity of training materials.

Traffic and profile filling assistance:

- Assistance in attracting traffic and filling profiles at the initial stage.


- Frequency and quality of software updates.


- Presence of an active user community.


Plan's pricing, Min Max:

- Study the range of plan prices, minimum and maximum rates. Compare what each plan includes.

Moneyback refund:

- Check the terms for easy money refunds.

Installation cost:

- Consider the installation cost.

Flexible discounts:

- Check if providers offer flexible discounts.


By following this guide, you can thoroughly analyze all aspects and choose the most suitable solution for your needs. Knowing the importance of the components for the success of your project and comparing them with the availability of these components from the provider will increase your chances of reducing costs during migration and growing your metrics.

A comic strip showing the decision process for choosing dating software to launch a service on web, mobile apps, messengers, and VR. The comic features a character evaluating different software options, considering various factors like compatibility, features, and user interface. The setting can be an office or a tech workspace, with the character going through different panels showing their thought process and final decision.

Switching to Dating Pro: A Guide

If you are switching to Dating Pro from another dating software, there are several recommendations you can use to make the migration of your service as smooth as possible. In some cases, migration is straightforward, but the migration process can be complex when your platform holds large volumes of data across multiple sets. The steps you need to take to transfer your service to Dating Pro depend on how your "dating platform" is currently set up.

If you need help switching to Dating Pro from another dating software, you can use Dating Pro Professional Services. Get a free quote. NPS 88%

Set up the basic administrative parameters

Before you start adding products and setting up payments, you should perform a few administrative tasks:

  1. Complete the initial setup so that your service addresses, email address, and other settings are up to date.

  2. Learn where to manage your account in the control panel. And gain access to your payment information.

Import the content and data of your platform into Dating Pro

When switching to Dating Pro, you need to transfer content such as your profiles, as well as your customers' transactions, from your old dating software. On this page, the term "data" refers to both content and data.

Transferring your data can take some time, so start working on the plan as soon as possible. Assess the existing data and decide what needs to be transferred.

List the types of data you track on your old dating software. Indicate in the list how much data you have for each amount.

Examples of types of data you may want to transfer include: services, customers, historical orders (which have been executed), discount codes, pages (privacy policy, contact, and other web pages).

After you have determined the data you want to transfer, you need to decide how you will be transferring this data and in what order.

Here are some options you can use to transfer your data:

1 Copy and paste content from your old website.

2 Create (or hire an expert to create) an application that uses the admin API.

The options you choose depend on the developer resources you have available and the volume of data you need to move. If you need to transfer a large volume of content, you will most likely need to use an application. But don't forget about copy and paste as an option, especially when you need to transfer small amounts of content.

The following table lists the different types of data and the available migration options:


Migration Options


CSV file or API

Historical Orders

CSV file or API

Pages (delivery policy, contacts, and other web pages)


The order in which you import data about your product, customer, and historical orders is important. If you need to import these types of data, you must import them in the following order:

3 Customers and their personal data include: profiles with chat history and matches

4 Historical Orders

Consult with marketers about transferring organic traffic in your channels without losses

  • Ensure that the new platform supports SEO-friendly practices.

  • Create a detailed migration plan with timelines and responsible parties.

  • Develop a strategy to maintain the URL structure or correctly plan 301 redirects for changed URLs.

  • Configure basic SEO elements: meta tags, headings, alt attributes for images, etc.

  • Prepare URL templates to match the old structure as closely as possible.

  • Carefully migrate all existing content, including texts, images, and videos.

  • Ensure all internal links are updated and point to the correct URLs.

  • Set up permanent 301 redirects for all old URLs that will change.

  • Test the redirects for correctness before fully switching to the new platform.

  • Conduct thorough testing of the new site on a staging server to identify potential SEO issues.

  • Use tools like Google Search Console for checks and diagnostics.

Temporarily disable order emails

The same email notifications that are triggered for new orders are triggered for the transfer of historical orders. Before you start importing, if you do not want to receive email notifications about your historical orders, disable the order notifications. This will prevent these notifications from being sent during the transfer of your historical orders.

When you disable email notifications for your orders, this will also disable email notifications for any new orders. You can still review any new orders in your Dating Pro admin.

After the migration is complete, re-enable notifications for your orders.

Manually import your platfrom data using CSV files

If you decide to manually import your products and customers into Dating Pro, you can use CSV files to import data into your Dating Pro.

Organize your products after migration

It's important to ensure that all information has been imported correctly. Check for common mistakes in the transfer process.



Profiles were successfully imported but not published.

If the profiles you imported are marked as hidden, they will not be published until you activate them for your sales channels.

Imported profiles are missing detailed information.

Review the field descriptions of the profiles. Adjust them to your goals: supplement, reduce, adapt as necessary.

Failed to import some customers or orders.

When importing several customers with the same email address or phone number, only the most recent customer record containing duplicate data will be imported. You can add all the old customer profiles manually.

Make your website look great

To help you get started, a default theme is set up on the "Themes" page of your administrator account when you open an account with Dating Pro. How to add a theme for your online platform:

1 You can adjust the color scheme or add a free theme from the admin panel.

2 You can purchase a paid theme from the platform or through the "Done for you" service.

Set up your domain

When configuring the Dating Pro service, you can transfer a domain associated with your existing service to your new Dating Pro account.

Note To prepare for the migration of your platform, you may need to disconnect any existing domains you wish to transfer from the settings of your previous dating software. Otherwise, you might encounter issues with SSL certificates.

Setting up a payment provider

In order for customers to make payments to you, you need to reconnect the Dating Pro platform to your payment system. A payment service provider allows you to securely accept credit card payments.

Place a few test orders

Now that you have set up the payment options, you should try a few transactions to ensure that everything is working.

Performing a test order will help you understand the process your customers go through when purchasing your services. You can access all the orders placed by customers from the "Orders" page. You can conduct test orders for several different types of transactions:

• completion of a successful and an unsuccessful transaction

• refund and cancellation of an order

• fulfillment of an order

As you create, refund, and fulfill orders, you will see the emails that your customers receive for each action. You can edit the templates for these emails on the Notifications page.

Final check

For your peace of mind, split the traffic between the new and the old platform, tracking your metrics on both. This will help significantly reduce potential losses from unforeseen issues. Start with a minimal amount of traffic on the new platform and gradually increase it to 100%.

Consult with your marketers on how to transfer organic traffic in your channels without losses, as this is where the traffic switches to the new platform.

After migrating to the new platform, closely monitor changes in organic traffic and search engine rankings.

  • Regularly check for site errors through Google Search Console.

  • Collect feedback from users about the new site's performance.

  • Quickly address any issues, especially those related to navigation or content accessibility.

  • Continuously work on improving SEO, particularly after migrating to the new platform.

  • Regularly update content, enhance site structure, and optimize for better performance.

Invite your customers to create accounts on your new site

After transferring customer data and launching, you can offer your customers to create service accounts on your new dating platform. If you have many customers, you can use third-party services from the Marketplace to send out invitations.

Set up URL redirection

Redirect traffic from your old dating software to your new platform.

What to consider during migration

There are several considerations that you should be aware of when transferring your service to Dating Pro:

  • Remove Certain Protocols from Your Resources. Ensure that all the resources of your platform (theme files, style sheets, or images) are always accessible by removing certain protocols, such as http: and https:, from their URLs.

  • Setting Up Redirects. Make sure that you have set up URL redirection for pages that customers might have bookmarked. This will minimize the risk of losing customers who return to the page and find it unavailable after the transition to Dating Pro.

Note You can import and export URL redirects on the URL Redirects page, which is especially useful if you need to manage a large number of redirects. To learn more about redirects, see the URL Redirection section.


a. Log in to the platform from which you are migrating.

b. Find the URL redirect section in the account settings. The location depends on the platform. If you cannot find where to add the URL redirects, contact the help center of the platform you are migrating from.

c. Enter your old URL in the from field and the new Dating Pro URL in the to field.

d. Repeat this process for all the URLs you want to redirect.

For your peace of mind, Dating Pro offers SLA plans with 24/7 support.

A photorealistic comic strip showing the decision process for choosing dating software to launch a service on web, mobile apps, messengers, and VR. The comic features a character evaluating different software options, considering various factors like compatibility, features, and user interface. The setting can be an office or a tech workspace, with the character going through different panels showing their thought process and final decision. Each panel should look photorealistic, with detailed facial expressions and modern office elements.

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