Market
Launching the selected dating channel to the market through marketing channels
By Team1 author19 articles
Market your dating site and apps
Show advertisements to those who are looking for you.
- Marketing channelsHow to build a marketing plan to create a dating site marketing strategy
- Push notifications: reach members when your site is closedReach members when your app is closed: what gets notified, how Firebase delivers it free of charge, and how many notifications is too many before people switch them off.
- Keep members paying: how to increase repeat sales and lifetime valueKeeping a member costs less than finding a new one. Notifications, loyalty bonuses, coupons, retargeting and subscriptions — and which to set up first.
- What is Multidomain license?Multi domain service - Cover different audiences, geos and niches by launching different domains
- How can I connect my dating site to MailChimp, and why should I do it?Send your members marketing emails from MailChimp: what member details are passed across, and how to link the two through Zapier.
- How to send newsletters to site users?You can send newsletters to site users by creating a newsletter template, and setting up a mailing list.
- What are the necessary DNS for email messagesEmails from your site landing in spam? Ask your domain provider to add the four records listed here, and delivery improves.
- Mailing lists: choose which members receive which newsletterDecide who gets which newsletter: filter members by gender, signup date and more, save the filter, and subscribe them one by one or all at once.
- Guest Post Exchange for Dating Pro Partners
Reports
Analytics. View data and reports to gain insights into your business
- Analytics for dating platformsSee where you lose people between signup and payment: event tracking, funnels and retention cohorts set up for you, in four levels from free upwards.
- Member reports and complaints: moderate reported profiles, comments, photos and wall postsHandle member complaints about profiles, comments, uploads and wall posts: report types, reasons, email alerts to the admin, and the report queue.
- Cashflow, Unit economic metrics, NSMFind out more about the Unit Economics Metrics
- Sending Amplitude and Google Analytics events
- Firebase tools to improve applications and grow your businessHow to make a dating app