You're looking at traffic numbers but can't tell which users will actually pay. Your conversion funnel has gaps you can't identify. Here's how to fix that.
Key stats:
95% of dating platforms fail due to insufficient traffic analysis
3.7× higher retention with professional analytics
6-8 months to Revenue Share vs 18-24 without analytics
You're probably here because
Your traffic doesn't convert You're spending on ads, but registrations don't turn into payments. Without proper event tracking, you're guessing which step loses users.
Users disappear after signup Registration looks healthy, but users vanish before completing profiles or making first contact. You need cohort analysis to understand why.
You can't calculate real CAC Different traffic sources bring different quality users. Without attribution analytics, you're optimizing for the wrong channels.
Decisions based on gut feeling Feature requests pile up, but you can't tell which improvements will actually move revenue. You need data-driven prioritization.
Analytics implementation levels
Level 1 — Start | $499–$899
For platforms at early stage or under $5K/month
What's included:
Track 10+ core user events: registration, profile completion, search, likes, messages, payments
GA4 and Google Tag Manager setup for your domain
Baseline events wired according to Dating Pro event list
Simple conversion funnels aligned to revenue steps
Basic cohort and behavior analysis
Payment tracking with CAC, ARPU, pay conversion metrics
What this gives you: Clear visibility of how user actions translate to revenue. Fast reporting aligned with P&L. Easy to implement, easy to interpret.
Level 2 — Pro | From $999
For platforms with $10K+/month revenue
What's included:
Comprehensive event tracking: all engagement points, support tickets, reactivation events
Advanced traffic source attribution
Detailed retention cohorts and segmentation
Built-in A/B testing and experiment tracking
Heat maps and UX analytics
Automated churn prediction
LTV forecasting by segment and cohort
Competitor benchmarking
What this gives you: Identify your most profitable traffic sources. Maximize ROI with evidence-based decisions. Proactively reduce churn via behavioral insights.
Level 3 — Custom | Custom pricing
For established platforms with $20K+/month
What's included:
AI-powered insights and pattern recognition
Multi-platform tracking across web, iOS, Android
Predictive matching analytics
Dedicated data analyst
Executive reporting dashboards
Balanced Scorecard system for team management
Cross-platform attribution
What this gives you: Strategic competitive advantage. Data-driven scenario modeling. Full visibility across all channels and platforms.
Typical timeline by stage
Period | Focus | Move to next level when |
Months 1-3 | Level 1: Niche validation, basic conversion optimization | >1,000 registrations/month |
Months 4-6 | Level 2: Funnel optimization, LTV growth | >$5K/month revenue |
Months 7-12 | Level 3: Scaling + consultations | >$20K/month → Revenue Share eligible |
What you're leaving on the table without analytics
If your current revenue is $5K/month with a 2% registration-to-payment conversion rate:
Improvement | Additional revenue |
Conversion from 2% to 3% | +$2,500/month |
Retention increase by 20% | +$1,000/month |
Annual missed revenue | $42,000/year |
Analytics tools we configure
Google Analytics 4 — Complete user journey tracking across devices
Firebase — Mobile app analytics and crash reporting
Amplitude — Product analytics and user behavior
PostHog — Open-source product analytics
ChartMogul — Subscription revenue analytics
Google Tag Manager — Event tracking without code changes
What we need from you to get started
1. GA4 access Invite our team with Administrator role: Admin → Access Management → Add users Email: sales@datingpro.com
2. GTM access Invite us with Admin permissions: Admin → User Management → Invite Email: sales@datingpro.com
3. Google Ads ID (optional) Send your Google Ads ID so we can link conversions for ad campaign optimization.
✓ We do not ask for your Google account password — only invitation-based access is required. ✓ If you don't have GA4/GTM yet, we'll create them and transfer ownership to you after setup.
Live demo
Try our analytics setup on the demo platform:
Platform: SoulCompanion.net
Google Analytics: View GA4 dashboard
Firebase: View Firebase console
Level 1 ($899):
FAQ
How does analytics prevent typical causes of dating platform failure?
Wrong niche → A/B testing of target audiences at early stage
Ineffective acquisition → Attribution analytics to optimize marketing spend
High churn → Cohort analysis and predictive models for retention
Low monetization → Analysis of paying user behavior patterns
What support comes with each level?
Level 1: Monthly 30-minute consultation on basic metrics
Level 2: Weekly 1-hour review of funnel and A/B tests
Level 3: Dedicated analyst + monthly strategic session with CSM
Can I get analytics with the Revenue Share option?
Yes. Instead of 18-24 months of independent development, reach revenue share eligibility in 6-8 months with our analytics. Expert support included at every stage. Learn more about Revenue Share
What events do you track on my platform?
Complete list: registration, email confirmation, profile completion, first search, profile views, likes, messages, dating funnel stages, and all payment actions. View full event list
Ready to see what you're missing?
Start with our demo or schedule a consultation to discuss your specific analytics needs.
→ Try demo → Request a 3-day demo — Our Sales team will set it up on your platform; purchase after the trial if satisfied.
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