What would you get:
Boost your traffic.
More of your free time, because our marketing promotion experts will take care of everything.
1. Determine the сustomer acquisition сost (CAC) in your dating business at $1999. How it works.
Let's review and compare the basic promotion channels
Channels | When you'll get the traffic | Platforms |
2 (average) SEO: your platforms will be searchable on Google and Bing | From 3 months | Web |
2 (average) ASO (App Store optimization): your apps would be searchable on Google Play and App Store | From 1 months | Mobile apps |
2 (average) SMM (Social Media Management): you'll get the users from:
| From 1 week | Web. Mobile apps, VR |
3 (aplenty) CPA networks: you'll get targeted traffic from networks of affiliated sites.
Examples of CTA networks we work with: trafficjunky.com juicyads.com traforama.comhttps://www.exoclick.com/ru/ adsterra.com datify.link cpamatica.io paysale.com affmy.com clickdealer.com | From 1 week | Web. Mobile apps, VR |
1 (minor) Cloacking: this is a special way to upload adult or prohibited content onto Google Play and App Store. We show the moderators some harmless content and only real users will see your actual content. | From 1 month | Mobile apps |
1 (minor) Content marketing: your blog will cover different topics important for your target audience, which will bring them to your platform. | From 2 weeks | Web. Mobile apps, VR |
3 (aplenty) Search engine ads: your platform will be advertised on the most popular search engines:
| From 1 weeks | Web. Mobile apps, VR
|
Step 0
If you are a beginner, start with AdWords advertising to determine the initial conversion metrics of your business and business model, as it is inexpensive and fast. Based on the collected data, it will be
1. Easier to explore other channels and communicate with marketers in those channels.
2. You may immediately realize what can and should be improved.
Example of a company launch plan
It is important to sequentially launch advertising campaigns in order to:
- Not to burn through the advertising budget without results much faster.
- Determine the cost of acquiring a customer in the channel to compare it with the cost of customers in other channels.
- Reinvest profits from the identified channel into expansion/testing in new channels.
Product | Step | Ads channel | Iterations | The economics are aligned. Profit has been obtained in the channel. The cost of acquiring a customer (CAC) is known. |
Web | 1 | Adwords | Yes | Yes |
| 2 | Seo | Planned | No |
| ... | ... | ... | ... |
Android | 1 | ASO | Yes | Yes |
| .. |
|
|
|
Step 1
Our Customer Success Manager helps you fill the brief to create and quote your marketing strategy. We work with projects starting from $2000 , including both ad budget and our work. ~$500 of them are the cost of setting up from the table in this article.
*You won't be able to get precise metrics for $500 budget: registration cost, DOI cost, customer acquisition cost (CAC). We recommend $1500. Total $1999.
Complete the brief with our Customer Success Manager or request them to fill it out and send it to you for approval.
And get $50-$100 to your new Google Ads account. Check the FAQ for more info.
Fill in every question you can answer right now. If it's your first ad campaign, you may leave some questions blank and our manager will contact and assist you:
Links to your dating site or apps.
Links to your competitors.
What's the primary goal for your ad campaign? For example, I want to test Google Ads to get registrations for my dating app.
Do you have existing ad accounts? If not, we'll create one for you.
What is your selling offer? What are your advantages over your competitors that will help win the users over? For example, "date for free" or "powered by astrological AI that predicts your future".
What are your platform's prices, discounts and special offers that we can use in the ads? For example, 50% off for the first 100 registered people.
Describe your perfect users: age, gender, interests, languages, etc. For example, women aged 25-35 speaking Spanish.
What are your main targeted geolocations?
What service or products do you want to advertise?
What are your targeted keywords and search queries you want to get promoted with?
Links for the social accounts of your dating app or site.
What is your ad budget? Depending on the amount, we'll recommend you the channels and keywords.
What traffic channels do you plan to use? For example, Google Ads, YouTube, Bing Ads, Facebook, Instagram, etc.
What platforms do you plan to advertise? For example, distribute ad budget to 40% for desktop and 60% for Android app.
Do you need the help of our marketing managers to decide what channels to use to get the best return on the investment rate?
You'll need to spend on the campaign adjustments less because we'll analyze and use your competitors' top channels.What KPI benchmarks are you planning to reach? You can specify here what CPL, CPA, ROMI you to keep.
When do you plan to launch the campaign?
Who will be responsible for depositing ad budget to the account?
To provide you with a business proposal, we'll need your name, phone number, and email.
We determine the cost of setting up the advertising campaign based on the questionnaire filled out by you below this table.
Provided services | Budget launch | Full in-house launch |
Onetime launch fee. | $390 | $690 |
Company type | Multimedia | Multimedia + Search + Perfomance |
Hourly rate for campaign adjustments. | $55/h | $55/h |
Implementation timeframe. | 1-7 days | 7-14 days |
Duration of the implementation. | 7 hours | 12 hours |
Add accounts created. | 1 account | 1 account |
Analyzing your competitors through Semrush. | Not included | Included |
Creating semantic core for your project. Up to 500 keywords for 1 site or 1 app. | 1-125 keywords
| 125-500 keywords
|
Setting up negative keywords that should be not used to promote your platform. | Included | Included |
Creating ad offers and descriptions relevant to your platform. | Included | Included |
Setting up daily budgets and bids. | Included | Included |
Setting up retargeting campaign. | Not included | Included |
Setting up UTM parameters and firebase integration. | Included | Included |
Setting up negative sites that should not be used to advertise your platform. | Not included | Included |
Getting consulted about your campaign goals, results and perspectives. | Included | Included |
Setting up Google's Display Network. | Not included | Included |
Getting advised in case your ad account doesn't go through the moderation because of the niche, legal documents or other reasons. | Included | Included |
2. Following that, receive a client stream starting from $499/month based on the specified Customer Acquisition Cost (CAC).
Universal Step 2: It serves both to determine Customer Acquisition Cost (CAC) and to attract a stream of clients after determining the CAC value.
The Customer Success Manager researches your niche, project specifications, and requirements. We then create an estimate and send it to you. Once we come to the agreement and you make the first payment, we move to the next step.
The mindset for how this will be accomplished is described below.
Step 3
Depending on what both parties agree upon, we're able to provide following services:
We create a waterfall (Gantt) chart to visualize and set the timeframes.
We provide you with competent traffic managers that got payed only for results on your platform. They get payed only through escrow payment method.
If your project's ad budget is $200 - $3000 to test one of the traffic channels:
We'll run a campaign in that channel and create a simple dashboard to track the campaign results.
We'll communicate through our live chat, email, or over the phone with simple status updates.
If your project's ad budget is over $3000:
We'll provide you with a Customer Success Manager from SLA2 success support.
You'll get your unit economics calculated to provide you with a clear understanding of the project.
We'll send you the status updates for daily, weekly and monthly results.
If your project's ad budget is over $10,000:
You'll also get an Osterwalder's business model canvas for your project.
2* Case example: launching a Google Ads campaign for 1 website or 1 app.
We can help you set up an efficient marketing campaign on Google to attract the target audience to your dating site or app and track the best converting leads.
Actually, we have a full marketing plan already prepared just for you! Why don't you preview it?
Our plan includes 6 steps for setting up an efficient dating traffic campaign for you:
Steps 1-4: Preparation. Here's where we determine your target group, collect information, prepare the targeted landing pages, set up analytics and postbacks, etc.
Step 5: Launching your campaign.
Step 6: Analyzing the data, adjusting the campaign for better results.
Ad budget is not included in this example and would be discussed separately with your Account Manager.
Based on previous data, registration costs from $0,5 to $5. The price depends on several factors, such niche, market size, traffic amount, etc.
FAQ
How much can I earn?
You can get an approximate estimate using our ROI calculator https://www.datingpro.com/roi-calculator/ - but the ROI depends on what channel you use, so that would be only an approximate estimate.
You can use our tool to simulate your project's unit economics to see how much you can spend and earn.
How do I get $50-$100 to my new Google Ads account?
Contact our team to find out how much you can get for Google Ads account. For example, here are the conditions for the US accounts:
Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
To activate this offer: Enter the promotional code in your account before
To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
You won't receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don't want to continue advertising, you can pause or delete your campaigns at any time.
Your account must be successfully billed by AdWords and remain in good standing in order to qualify for the promotional credit.
What do I do if the traffic doesn't reach my site?
We'll refund you the entire sum within timeframes specified in the License Agreement.
Will I be able to work on my ad campaign myself after you've set it up?
Of course, if you have necessary skills or people, you can work with it easily. We keep all access data to your accounts in your hands.
Do I really needed this service?
You actually do if you want to increase the numbers of your users without spending your own time learning how to become a lead generating marketing manager.
Is that a onetime payment, or it's recurring? How often do I need to pay?
It's that kind of job where there's always something to do. You can't just set it up and let it work on its own. After some time, the performance will drop and it will eventually stop being profitable.
You can pay as frequent as you want. Depending on the frequency, the only thing changes is the speed of the return on the investments.
What commission do you charge additionally from the budget?
We charge from 0% during CAC tests. Up to 10-30% commission for achieving 1. the target CAC cost from different customer channels and 2. the target monthly traffic flow achievement.
Get started with a sample marketing plan to help you map out your goals, strategies, and successes
Marketing Plan.pdf
The plan includes 6 steps for setting up an efficient dating traffic campaign for you:Steps 1-4: Preparation. Here's where we determine your target group, collect information, prepare the targeted landing pages, set up analytics and postbacks, etc.
Step 5: Launching your campaign.
Step 6: Analyzing the data, adjusting the campaign for better results.
Recommend me an SEO specialist within a budget of $500.
We will supplement once available. Learn more about freelancers at fiver