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Retain customers. How to increase repeat sales and LTV (Lifetime Value).
Retain customers. How to increase repeat sales and LTV (Lifetime Value).
Yanar avatar
Written by Yanar
Updated over a week ago

Turn one-time customers into loyal fans

Realize the importance of retaining your customers—it's easier and more profitable.

Earning trust

Dating apps' recipes for success: how the top apps retain ...

Retain customers refers to the practice of keeping existing customers engaged with a product, service, or brand over time. It involves implementing strategies and initiatives to encourage repeat purchases, foster loyalty, and prevent customer churn (loss of customers). Retaining customers is essential for businesses to maintain revenue streams, reduce customer acquisition costs, and build long-term relationships with their audience.

Why is it important to retain customers?

Loyal customers are vital for business success. They trust your brand and will continue to make purchases. Create a positive experience to ensure repeat purchases.

  1. Cost reduction. Acquiring a new customer is 6-7 times more expensive than selling to an existing one.

  2. Increase profit. Increasing customer retention by 5% can increase company revenue by 25-95%.

  3. Increased subscription value. Existing customers spend 67% more than new ones.

How the top dating apps keep their users coming back for more

Dating apps' recipes for success: how the top apps retain ...

Encourage repeat purchases with

Engage your customers through remarketing and retargeted advertising

Advertise among customers who are already familiar with your platform and keep your brand in the spotlight.

  • Use remarketing with Google ads and target visitors who expressed interest

  • Build retargeting campaigns on Facebook to fine-tune your marketing

Create personalized emails and push notifications to increase repeat purchases.

Show your customers how much you value them.

  • Send them personalized messages based on specific events and bring them back to your platform.

  • For those who abandon their carts, send email reminders about their abandoned carts and sweeten the deal with a special discount.

  • For loyal regular customers, express gratitude by sending them a personal email with an exclusive promotional offer.

  • For inactive customers, re-engage them by sending enticing offers and introducing new products.

Customer Accounts

Your customers have the ability to log in at any time and view the status of their group and subscription. When adding new features, make sure they address your customers' tasks in achieving their goals. This way, they'll be willing to pay continuously.

Generate steady revenue through subscriptions.

Subscriptions are a guaranteed way to secure repeat purchases from your customers. Allow them to subscribe to monthly, yearly, or weekly plans to receive stable income. Create customer groups and accounts for personalization.

When customers make a purchase on your platform, Dating Pro automatically creates a personalized customer account for them. You can group accounts by categories and effectively target them.

Looking to develop an effective customer retention strategy? Reach out to our Success Support team.

The article includes images from Appfuel and gurutechnolabs

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