1. Developer account
First, you will need to create an Apple Developer Program account. There are two types: Individual and Organization. Membership costs $99 per year for both.
We recommend enrolling as an organization: the name of your company is shown as the seller name of your apps on the App Store.
When enrolling as an organization, Apple checks the following:
You have the legal authority to bind your organization to legal agreements.
Your organization is a legal entity (Apple does not accept DBAs, fictitious business names, trade names or branches).
Your organization has a D-U-N-S Number.
Your work email address is on your organization's domain, and your organization's website is publicly available and functional.
This is where you can enroll.
Please make note of the App Store review guidelines.
2. App submission service
Release build and integrations
We always do the technical stuff like create a Release Build for you when you purchase the apps from us. Where applicable, we also connect your app to Firebase, Google Analytics and Google Maps, Facebook/Google sign-on, and this is what we need your credentials for these services for.
You can choose to add your app files (Release Build) along with the text descriptions and screenshots to the App Store on your own, or we can do it for you.
Some packages include publishing dating apps in the Google Play and App Store, although the apps might be rejected by moderators upon first-time submission.
Paid submission service
editing the standard app elements and layout to make the app look different from the demo app;
replacing the standard logotype, updating the main screen illustration, launcher icons and launch screen;
creating screenshots of the app to use as illustrations;
adding text description of your app in a way that showcases its values and relevance (the texts to be provided by the customer);
collecting the info together and submitting it for approval.
Access to your developer account
In order for us to submit your app, we will need the access details to your developer account. The app is submitted from your own account: Apple rejects apps that a template or app-generation service submits on behalf of its clients (guideline 4.2.6).
Please make sure that our access is activated before sending us the details, otherwise, we will not be able to submit the app.
3. Text description
Text information we need
Then, we will need the following text information:
Application name (no longer than 30 characters and not copying existing apps’ names)
Application description (up to 4,000 characters)
Application keywords
Application category (see Category definitions)
Important URLs: Support URL, Marketing URL, Privacy policy URL
Copyright info
Default language of your app
Demo account (login and password) for the App Review team, so they can open all sections of the app
Answer the age rating questions in App Store Connect honestly. If the app is rated incorrectly, Apple may reject it.
Contacts and translations
We will also need your contact information: your first name and last name, your email address, and your phone number.
If you plan on targeting people who speak different languages, please send us respective translations of the text content.
4. Visuals
App icon
Next come the visual assets. The icon must not include any transparent regions.
Large app icon (1024 × 1024) – this image is displayed on the App Store. It should match the icon in your app.
The icon is added to the app itself in Xcode (in an asset catalog or with Icon Composer) before the build is uploaded.
To change the icon after publishing, you must upload a new version of the app and submit it for review.
Screenshots
Required screenshot sizes
You can upload 1 to 10 screenshots per device size, in .jpeg, .jpg or .png format. Screenshots cannot include an alpha channel or transparency. Sizes below are for portrait orientation; for landscape, swap the width and height.
Device | Accepted sizes (pixels, portrait) | Requirement |
iPhone 6.9" display | 1320 × 2868, 1290 × 2796 or 1260 × 2736 | Recommended for iPhone apps. If you do not provide it, the 6.5" size is required. |
iPhone 6.5" display | 1284 × 2778 or 1242 × 2688 | Required if the app runs on iPhone and you do not provide 6.9" screenshots |
iPad 13" display | 2064 × 2752 or 2048 × 2732 | Required if the app runs on iPad |
Other iPhone and iPad sizes are optional: if you do not upload them, Apple scales your screenshots for those displays. The full list is in Apple's screenshot specifications.
Screenshot rules
Screenshots must show the app in use, not only a title, login page or splash screen.
Screenshots, icons and previews must suit a 4+ age rating, even if your app is rated higher.
Show fictional account data, not data of a real person.
Do not show names, icons or images of other mobile platforms (for example Android), and do not put prices in screenshots.
Make sure the screenshots look attractive and reflect the main idea of your dating service.
Example:
Avoiding rejection
4.1 Copycats
Some of the latest rejections that we dealt with had to do with paragraph 4.1 Copycats of the Review Guidelines.
It is important that your app looks and feels unique. You may consider going for a design overhaul and for adding new features to the standard set of functionality that we offer with the Dating Pro mobile apps.
4.2.6 Apps made from a template
Apple rejects apps created from a commercialized template or app-generation service unless they are submitted directly by the provider of the app’s content. This is why the app must be submitted from your own developer account and must carry your own content, brand and features.
4.3(b) Dating apps
Dating is one of the app types that Apple calls well established on the App Store. Apple does not accept new dating apps unless they offer a meaningfully different or improved experience, and may remove such apps that are not updated or improved. Describe in your submission what makes your app different: your audience, features and design.
5. Important information about your company’s services
Legal terms and content moderation
Please be sure to review the legal terms on your website and app that the users will be accepting. The terms must make it clear that there is no tolerance for objectionable content or abusive users.
Apps with user-generated content must include:
a method for filtering objectionable material from being posted;
a way to report offensive content, with timely responses to reports;
the ability to block abusive users;
published contact information, so users can easily reach you.
You are expected to act on reports in a timely way: remove the offending content and block the user who posted it.
Privacy, sign-in and payments
Add a link to your privacy policy in App Store Connect and inside the app.
If people can create an account in the app, they must also be able to delete it inside the app.
If the app offers Facebook or Google sign-in as the main way to log in, it must also offer an equivalent option that shares only name and email, lets the user hide the email, and does not track activity for advertising (for example, Sign in with Apple).
Digital items that unlock features, such as premium plans or credits, are sold with Apple in-app purchase.
Keep your backend live during the review and give App Review a working demo account.
Contact details for App Review
It is possible to request a phone call from App Review if there are any issues with your submission. Please ensure that you have indicated the accurate contact information, including email address and your direct phone number.
6. How it works
This is how the process goes:
The developer edits the bundle identifier in Xcode, uploads the graphics and connects the app to your website, runs the tests, and creates the build. The build archive is then added to your App Store Connect account along with the text descriptions and screenshots.
This is what you can expect to happen after the app has been submitted.
7. Tips
How to increase the chances that your app is approved
To increase the chances that your mobile app is approved, publish an application shortly after account registration so that moderators can see that you are developing your account.
You can buy the application and download it, or contact our Customer success managers.
Censorship
Tougher censorship affects the mobile app categories, including dating. However social networks are not included in these categories.
There are two ways to go through the review. Choose one before you submit the app.
Option A: publish as a dating app
Choose the Dating category and the correct age rating.
List all dating features in the description and in the “Notes for Review”.
Show what makes your app different from other dating apps (see 4.1 and 4.3(b) above).
This is the most open way, but dating apps get the closest look from reviewers.
Option B: start as a social network, add dating features later
You can disable dating features in your app, create a description and screenshots suitable for social networks and publish them in the App Store.
If necessary, these features should be introduced as “new functionality to improve communication in our social network”.
At every version, the description, category and age rating must match what the app really does. List each new feature in the “Notes for Review” and the “What’s New” text of that version.
Risk: Apple does not allow hidden or undocumented features. Repeated or serious misleading of the review team can lead to removal of the app and even removal from the Apple Developer Program.
If the app is rejected
Answer the App Review team directly in App Store Connect and add the information they ask for. This can help get the app approved.
If you disagree with the decision, submit an appeal to Apple.
Fix the reason for the rejection before you resubmit. Repeated rejections for the same reason make the next review longer.
Checked against Apple’s documentation on September 28, 2026 (App Review Guidelines last updated June 8, 2026).