Some dating website owners choose to purchase a ready database of members to populate the site before they launch. If that is not an option for you, we have come up with a list of alternatives.
1. Launch in beta
Not only will it make people more tolerant of a smallish amount of singles on the site. You will also be able to act on the feedback that you receive and start improving your service immediately.
2. Join the Dating Pro Network
Dating Pro Network is a community of independent dating website owners who agree to exchange their site members without giving away contact details. The site users will be able to chat with one another across all partner websites.
The number of users will depend on certain filters that are available in our Network. For now, it counts around 100000 users.
3. Offer bonuses to new users
Run a promo campaign offering gifts and discounts for newcomers. Limiting the offer works well too, you could combine it with the countdown to the actual launch, e.g. 3 days 15 hours and 21 minutes to go.
4. Ask people to invite friends
Give extra bonuses to people who bring their friends to the site (check the Friends Inviter tool). Consider joining affiliate programs.
5. Invest into content
This way even when someone joins and only sees a couple of members on the site, they will come back for more interesting stories, quizzes, and so on.
6. Use social media marketing
Create an account of your dating service on Facebook, Instagram, and Twitter. Post regularly. Contact social media influencers to see if they’ll be interested in your idea.
7. Tell your story
Create a press kit and send it to relevant online newspapers and magazines. They may post an article about you and your dating service for free if they find your story compelling.
Do you know of other ways to quickly attract people to a dating service? Share your thoughts and we’ll update the list.
8. Get ready member profiles for your dating service
Don’t have any members yet? Populate your site with the ready profiles before you grow big.
We will add profiles to your site for no extra fee. The cost of installation is already included in the final cost.
The profiles come from the following countries and regions:
Asia, Europe, Americas; Australia, Austria, Belgium, Canada, France, Italy, Germany, Netherlands, New Zealand, Russia, Spain, Switzerland, Ukraine, United Kingdom, United States, and others.