In August 2024, the US dating app First Round's on Me closed a three million dollar seed round. Business Insider published the sixteen-slide deck the founders used, slide by slide. Read the full article and see every slide on Business Insider.
What is worth borrowing if you are raising money for a dating project:
The running order. Sixteen slides covering, in sequence: what the app is, the size of the dating market, who the competitors are and how this app differs, the product itself, traction, how it earns, goals for the year, press coverage, three-year projections, the team, and the amount being raised.
Traction stated as plain counts. Registered members, downloads, dates actually arranged, paying subscribers. Percentages alone do not convince anyone, absolute numbers do.
More than one way to earn. Subscriptions, ticketed events, venue partnerships, advertising and a physical location. A single revenue line makes investors nervous.
A clear enemy. The founders name the big apps directly, describe in one line what each of them does wrong, then position themselves against it.
The founders themselves note the published figures are already out of date. That is normal. A deck is a snapshot of one month, not a document you write once and keep.
Preparing your own pitch? Our startup guide lists the metrics investors ask about and a slide-by-slide structure you can fill in.